Turning Ad Accounts Around
Diagnosing the ROAS Roadblock
Compression Stockings Online was facing an uphill battle: despite a loyal customer base, their ad spend was returning less than two dollars for every dollar invested. With a ROAS stuck at 1.7–1.8, the business was barely breaking even after operating costs.
The owner approached CrisP Digital seeking expert guidance to turn performance around, make paid advertising sustainable and set up a foundation for long-term growth.
Rebuilding the Framework for Growth
Our approach began with a complete audit of CSO’s digital ecosystem, including their Google Ads account, product feed and website user experience.
We identified key issues:
Campaign structures were overlapping and cannibalising spend.
Audiences weren’t segmented by intent or product category.
Landing pages lacked conversion optimisation.
CrisP Digital rebuilt their performance marketing setup from the ground up:
Designed new Google Ads campaigns with segmented targeting and intent-based keyword clusters.
Implemented A/B testing across creative and ad copy to refine messaging.
Introduced data-driven bidding strategies to maximise ROI on high-performing categories.
Recommended on-site improvements to streamline user journeys and improve checkout conversion.
We also provided ongoing business and marketing consulting, aligning advertising strategy with margin and inventory realities, ensuring decisions were driven by profit, not just clicks.
The Outcomes
The turnaround was immediate and measurable. Within eight weeks:
ROAS increased from 1.8x to 6.3x overall
Top product categories achieved over 24x ROAS
The business shifted from unprofitable to sustainably profitable
Consistent month-on-month growth followed as campaigns scaled
Conclusion
What began as a campaign optimisation project evolved into a full digital turnaround. CSO is now growing month-on-month with a sustainable acquisition model and clear visibility on profitability.
CrisP Digital continues to consult on performance marketing and strategic growth, helping CSO scale confidently through data-driven advertising.
